Travel and tourism has shifted beyond the creation of holiday experiences and connecting them with the customer. The term “travelling” has expanded and now includes lifestyle aspirations and personal enhancement. Applying Maslow’s pyramid of needs as an analogy to travel, now that our physical needs have been satisfied, we will seek emotional nourishment. Therefore, we want our travel experiences to encompass encounters that are not available for us in everyday life.
Responsible tourism satisfies these social needs through contact with local people, and takes us further up the ladder to self-actualisation and realisation through creative activities, knowledge and exploration.
Lanka Island Trails’ mission is to bring tourists closer to local people, their traditions, customs and beliefs.
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